Our approach to coaching and philosophy when developing coaching services is explained below. 




Specific to your goals or the demands of your target event, based on the philosophy that you get better at the things that you practice, so you should practice the things that you want to get better at. How you train is how you perform. 
Tailored to each individual, with consideration for your strengths, weaknesses, experience, and capabilities. Appreciate that different riders will respond to training in different ways. 
Cycles of hard training to stimulate adaptation, with periods of rest and recovery. Progression of training intensity and complexity to suit the capabilities of the athlete. 



A complete coaching service to comprehensively prepare you for wherever your cycling journey goes. 
Variety in training to keep things interesting, motivating, and increase adaptation to different circumstances. 

“It’s not what we eat but what we digest that makes us strong;
Not what we gain but what we save that makes us rich;
Not what we read but what we remember that makes us learned; and
Not what we profess but what we practice that gives us integrity.”
– Sir Francis Bacon